ORGANIC EGG CONSUMPTION TRENDS AND DETERMINATION OF CONSUMER CHARACTERISTICS (BINGÖL CITY CENTER EXAMPLE)

Abstract

The COVID-19 pandemic has caused changes in consumption habits and consumption preferences, especially in food products. With the assumption that at least some of these habits will be maintained when returning to normal life after pandemic, it is very important to direct and plan food production and consumption strategies in accordance with these new habits. This study was carried out in order to determine the socio-demographic and economic characteristics of the individuals residing in the city center of Bingol, whether the individuals are aware of the concept of organic products, whether they consume organic products, the consumption frequency of individuals consuming organic products (organic eggs), the monthly consumption amount, and the place where the product is purchased. The primary data of this study consists of the data obtained from the surveys conducted in March-May 2020 from individuals living in Bingol city center. The relationship between the monthly organic egg consumption in terms of consumer characteristics was made by Compare means test and the effect size on the monthly organic egg consumption of the consumer characteristics (Effect size) was determined by calculating the Eta squared relationship measure. According to the research findings; It has been determined that the consumers are aware of the concept of organic product and define the organic product as a healthy product produced without hormones in natural conditions. It has been determined that approximately 75% of the consumers consume organic products and among the organic products consumed, products such as milk and dairy products, eggs and vegetables and fruits are preferred by the consumers. It was determined that the monthly organic egg consumption was more than 20 pieces, and it was concluded that the effect value of monthly income and the number of individuals living in the household on the monthly organic egg consumption is large and statistically significant. As a result; In Bingöl province, it is extremely important to ensure the supply of products suitable for the organic product consumption image of the consumers.